Economic Psychology (Focus on Marketing)
Information about the course
- The lecture provides an overview of the various aspects of economic psychology and related psychological fields. In addition, the psychological background of consumption, consumers, marketing, the market itself and advertising are considered as a focal point.
- The lecture is intended to provide participants with an overview of key fields and skills that are required both for “fresh” company founders or freelancers starting a business from university and for managers or graduates in positions of responsibility.
- The lecture is appropriate for students of all subjects and departments.
Lecturer
Marc Oliver Stallony
Organizer: Department 6.5 Research Transfer Office