Learning activities focus on business models applied to cultural heritage; digital innovation and technologies; analysis and application in the context of cultural and creative organisations; communication strategies and tools, effective audience engagement and relevant case studies in the cultural field. Through a participatory approach, students also develop a project work activity.
The BIP responds to a growing demand for qualified experts of digital technologies applied to the cultural heritage field. These professionals will be able to combine interdisciplinary skills in the cultural, artistic, economic and digital innovation fields.
The BIP is focused on business models of digital innovation applied to cultural heritage, approaching the following topics:
– Business models and cultural management
Economics, management and ICT for cultural heritage and creative industries. Digital Business Models for Cultural Heritage, Business Model Canvas; Value Proposition Canvas as an instrument to support business planning; management tools; innovative managerial practices for cultural heritage based on hybrid and digital strategies.
– Digital technologies and tools for cultural heritage
Innovative technologies and their application to cultural heritage: from web design to IoT, from augmented reality to AI; Technological Research and Innovative Digital application for Cultural Heritage; Digital archives and tools for Art and Cultural Heritage.
– Communication strategy, marketing and audience engagement
Digital Strategies and tools for the Communication of Cultural Heritage; Digital marketing for Cultural Heritage; Communication models for Audience Engagement; Analysis of cultural projects, websites, social networks and other communication tools.
– Project work activity
Students will develop, individually or in a group, a project about digital innovation applied in the cultural heritage and art field. The expected output includes: a graphic or multimedia presentation and a descriptive text to illustrate purposes, contents, implementation methods, technologies used and benefits of the project in terms of economic, social and territorial impact. In addition, the programme will offer educational visits to museums and other culturally relevant institutions and places.
