Winter School: Digital Marketing – an introduction
In this course we will provide you various microlectures to gain an understanding of creating and implementing effective digital marketing campaigns.
Learning outcomes
After attending this course, participants will understand the basics of digital marketing. In addition, the participant will know how to conduct ongoing analysis and measurement in order to manage and evaluate digital marketing efforts. The online seminar contains different teaching methods, such as microlectures, quizzes, online forum discussions, case studies, etc.
Course content
This introduction to Digital Marketing (exclusively online and self-paced) explores how to harness the power of digital within the context of a marketing strategy. You will gain a fundamental understanding of the core principles of digital marketing, and be able to distinguish between traditional and digital techniques.
In this course we will provide you various microlectures to gain an understanding of creating and implementing effective digital marketing campaigns. It also introduces the fundamental aspects of digital marketing and covers areas including search, digital display, email and social media marketing, as well as analytics.
For more information
The Ulysseus Academic Offer allows interested students to get to know other Ulysseus partner universities. They can participate in one or more academic courses or jointly-organized courses each semester. Please note that students will only be able to register for courses offered by universities other than their own. This is to ensure that inter-university contacts are established and intercultural experiences can take place.