BIP: Developing Cultural Competences through Business Development

Are you ready to embark on a unique learning journey that combines cultural exploration with practical business skills? Join our BIP and explore cultures and enhance your skills in business relocation whilst visiting Nice in the Côte d’Azur.

 

Don’t miss this opportunity to enhance your cultural competences, networking and learning about cultures in an authentic environment and through a common business venture. Apply now for an enriching experience!

 

Please be aware that your home university may set a different application deadline depending on their internal selection process.

 

Registration dates 01 December 2024 28 February 2025
Course dates 19 May 2025 23 May 2025
Registration is open
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BIP: Developing Cultural Competences through Business Development

Course Highlights

● Intensive remote workshops: Develop your intercultural communication skills and discuss cultural theory through a Zoom session, setting the stage for the program.
● Real-world Application: Work on a business development proposition, brainstorm and create a business plan for a real local company and present it in a business forum meeting.
● Cultural Immersion: Explore French/Niçois culture through visits to cultural, historical and economic landmarks such as The Port of Nice/Fort de Mont Alban/Villefranche-sur-Mer/Grasse/Eze and engage in local recreational activities.
● Assessment: Showcase your skills through graded deliverables – a poster and a sales pitch in groups.

Learning Outcomes

Following this course, students will be able to:
• work effectively with team members from different cultural backgrounds;
• understand and navigate cultural differences which can sometimes cause team malfunctions;
• use project management techniques for planning and problem solving; engage in critical thinking from an international perspective;
• suggest, discuss, negotiate and present in English with more confidence.

Physical Mobility

The physical mobility part will be running from 19th – 23rd May in Nice – ELMI, St Jean d’Angely Campus, School of Economics and Management. The focus of the seminar is intercultural communication when doing business internationally.

Day 1
Morning: Ice-breaking and team building activities, Cultural fair.
Afternoon: Lecture on business development, and team organization.

Day 2
Morning: Ideation of business plan.
Afternoon: Agile project Managment workshop, SCRUM.

Day 3
Morning: Pitching Workshop, Sales Coaching, talk from an international industry representative.
Afternoon: Project development and recreational activities.

Day 4
Morning: Coaching for confident public speaking/presenting.
Afternoon: Final touch-ups, recreational activities.

Day 5
Morning: Business Forum – Present your posters and sales pitches.
Afternoon: Cultural and recreational activities.

 

Virtual Component

Kick-off Zoom Session:
(2-hour Zoom session, 15th April)

• Team Building: The students from each participating university will prepare and present a short introductory presentation (city, campus, students, interesting facts, free choice) followed by Q&A.

• Input discussion session on intercultural theory and managing across cultures: Hofstede’s Country Comparison and The Culture Map, Erin MEYER.

Application Process

● Application will be done via a short motivational letter to explain WHY the student would like to participate in this BIP and develop these competences.

Professors

  • Zenna MARSHALL (Université Côte d’Azur)
  • Catherine MAY (Université Côte d’Azur)
  • Laura SANTINI (University of Genoa)
  • Ana DIMKAR (Haaga Helia)
  • Pia KIVIAHO-KALLIO (Haaga Helia)
  • Niina MOILANEN (Haaga Helia)
  • Maarit OHINEN-SALVEN (Haaga Helia)
  • Ludmila BARTOKOVA (TUKE)
  • Zuzana KUNECOVA (TUKE)
  • Mariana RAISOVA (TUKE)

More information