Brand Experience Development

In this course, participants will learn how to apply brand development theories and models/frameworks to ‘real-world’ situations. They will have the option to work on their own organisation or an organisation of their choice.



Registration dates 10 June 2024 05 October 2024
Course dates 21 October 2024 13 December 2024
Registration is open
Brand Experience Development

Course content

  • Fundamentals of brands and branding
  • Brand management concepts and frameworks
  • Distinctive features of service brand development
  • Service brand development
  • Strategic service brand experience management
  • Brand experience and multi-sensory service brands
  • Storification of a service brand experience
  • Transmedia storytelling for service brand experience
  • The future of service brand experience

Learning outcomes

After finalizing the summer school, participants will be able to:

  • Describe the latest trends in nautical and cruising tourism
  • Apply modern management and marketing methods in marinas and cruise ports
  • Explain modern methods of navigating yachts and cruise ships
  • Describe the concept of infrastructure development of modern marinas and cruise ports
  • Apply modern methods in order to ensure the safety and security of marinas and cruise ports
  • Classify different types of pollutants from yachts and cruise ships and methods of their removal